Humin set out on a mission to make technology more human, and hired me to design the first pitch deck, brand identity, and the complete user experience for the company's first app: a contextual address book.

Contacts with Context

HUMIN, INC.

Press play on the video above to see what Humin is all about!

SEARCH the way you think.

It's OK–we're bad with names too. In Fall, 2012 we built a smart search interface that let you find your contacts the way you remember them. The result was an unstructured search system that let you find people by keywords or natural language, mutual friends, where they have lived, worked, studied, or met you.

PROFILES

But HOW do you know Eliza? All of the context and notes stored in a contact are searchable.

CONTEXTUAL SUGGESTIONS

Rather than try to be predictive, Humin is contextual. The people suggestions that Humin serve up are not guesses of who you might want to get ahold of, but instead the people who are relevant based on your calendar, location, and communication habits.

CLEAN UP YOUR CONTACTS

One of Humin's super powers is ordering contacts by how well you know them, and that feature would ruin the experience if the app was consistently wrong!

When Facebook & LinkedIn began reducing the information they shared with apps, we had to put the power in the hands of our users.

The Ratings Game solved that by allowing users to organize their contacts based on relationship strength. By dragging the contact bubble into one of the blue rings (or just tapping on that section), users can effortlessly organize their contacts.

What we didn't expect was how addicting this game would become... Some users registered thousands of ratings at a time, and the average was well above 200 per sitting. The effect was similar to the feeling clearing out your email inbox.

Ultimately, we turned a chore into a game, and saved users from a bad product experience.

BRAND

When redesigning Humin's visual identity, the goal was to embody the company's mission of making technology more human. Bolder typography, serifs, and a bit of attitude help the updated word-mark stand out amongst other tech industry logos.

HUMIN RIGHTS

YOUR CONTACTS & COMMUNICATION BELONG TO YOU ALONE. Among our team's highest priorities for the Humin contacts app was security, and the product had been built with some unique data protection measures. These details were very important for users to know in order to build trust!

To make the message simpler, we boiled down the privacy policy, terms of service, and security communication into simply "Humin Rights".

I devised this icon to remind users that their communication is secure and to visually synthesize Humin's security beliefs for future reference.

INTERNATIONALIZATION

I was responsible for ensuring that all in-app experiences functioned in multiple languages (English, Dutch, German, and French). This meant designing a flexible interface, multi-lingual usability testing, and developing a streamlined system of creating marketing content for different regions

ENGLISH